Observations on communication and marketing from the president of a leading commercial writing services company.
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CopyWrite

Ramblings from a writer's desk. Copywriting, screenwriting and more.
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Copywrite Your Way to Success

We dedicate this BLOG to all things copywriting and will look at techniques, best practices, consumer behaviour, reviews and so much more. You can expect great content and be provided a valuable resource to make informed choices and improve your marketin
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Copywrite, Ink.: Dispelling Myths: Online Authority [del.icio.us]

Dispelling myths about online influence. Twitter reach does not necessarily equal influence. read more
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Wishing Everyone: Very Splendid Holidays

The Velveteen Rabbit, written by Margery Williams and illustrated by William Nicholson, has always held a special place in my heart for reasons I won't share here. Suffice to say that in the story, the Rabbit learns that being "real" is not how you a read more
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Psion says: “Enough With The Netbooks Already…”

Our good friend James Kendrick at jkontherun is reporting that several blogs (not jkontherun or MobilitySite as of yet, to the best of my knowledge) have received requests from fabled consumer electronics pioneer Psion (they even still exist? Golly� read more
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Toiling Over Titles: Everybody Online

Reflecting on last week's post, Chris Brogan noted that some people questioned his journalistic integrity even though he is not a journalist. But what struck me about his post, and the comments that followed, is a lesson learned 12 years ago. What's read more
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Copywriting done right in Self-Publishing

Okay, copywrite is not actually a word. Copywriting is, and an equally important element in self-publishing your book as successfully as possible on the market. Copywriting, as spelling would imply, has less to do with copying anything and more to do read more
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Copyright and Copywrite in Self-Publishing

The Basics: Copyright law provides the creator of a work (manuscript in this case) exclusive rights to control who may copy or create derivatives of that work. When do those exclusive rights take effect? read more
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New licensing and redirected feeds — O RLY?

In case you give a hoot about licensing, I have adopted a new license for the content of all of my sites: the Open Works License (OWL), authored by Chad Perrin (aka apotheon).  This license is even more licentious than the previous CCD CopyWrite li read more
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